GRAMMY House

Winning pitch, Creative Direction and execution for the first ever GRAMMY House with Anthemic Agency for The Recording Academy and CBS.

Breakdown: In celebration of the 65th Annual GRAMMY Awards® airing on CBS and Paramount+ on Sun, Feb. 5, at 5 p.m. PT/8 p.m. ET., the Recording Academy® and CBS present GRAMMY House, a pop-up experience for music makers, culture creators and rising industry leaders. Produced by ANTHEMIC Agency, in collaboration with Warner Music Group's Global Catalog Division, the house opened on Wed, Feb. 1, 2023, and culminated on Fri, Feb. 3, 2023. Programming included an emerging artists showcase, a producer panel and the second annual #GRAMMYsNextGen Party.

The first-of-its-kind destination features a dedicated space honoring the monumental anniversary of hip-hop with Universe Of Hip-Hop, a special exhibit celebrating 50 years of hip-hop music and culture through the lenses of legendary photographers that were there from the '70s to now, documenting the artists and moments that changed music history forever: Janette Beckman, Michael Lavine, Danny Clinch, B+ (Brian Cross), Greg Noire, and Gunner Stahl. Designed and curated by renowned artist Cey Adams — the founding creative director of Def Jam Recordings — the space will feature iconic imagery from dozens of artists from Run-D.M.C. and LL Cool J, to Biggie and Tupac, to Kendrick Lamar and 21 Savage. In addition, hip-hop records from Warner Music Group's catalog will feature prominently during the exhibition.